Field Journal 01 • Builder / Artist / Operator

I build worlds in the browser, shape culture in real life, and make records as Money Meeks.

This portfolio is my digital field journal: part case study, part manifesto. From Southern Arizona Marketing Systems to The Arctic Circle to music releases and web builds, I create work with story, momentum, and atmosphere.

About Me

I am Micka Silva, also known as Money Meeks. I am currently a biomedical science student at Arizona State University, with plans to continue toward becoming a physician assistant.

I am a builder of worlds, some made of code and others made of rhythm and rhyme. With a background in anthropology and a passion for web development, I see life through a lens of systems and storytelling. My creative process is fueled by poetry and songwriting, often inspired by the cinematic landscapes of the Southwest.

Life is not all data and stanzas, though. I am just as likely to be deep in a game universe as I am out in the mud on four-wheelers. My perfect weekend balances a morning of fishing or hiking with an evening at the desk, building something new for the web.

I am a co-founder of Southern Arizona Marketing Systems, where I help local businesses grow through strategy, branding, and execution.

I also work alongside my dad and aunt at The Arctic Circle in Bisbee, AZ. During one stretch with me leading operations, we sold out two weekends in a row and grossed over $10,000 in three weeks.

Three lanes, one point of view

The thread running through all of it is the same: make something memorable, make it useful, and give it enough edge that it does not disappear into the background.

Marketing Business

I run Southern Arizona Marketing Systems, helping local businesses turn attention into revenue through positioning, funnels, and focused campaigns.

  • Brand strategy and messaging
  • Lead generation systems
  • Performance-focused digital campaigns

Hospitality Leadership

I am a 5% owner and manager of The Arctic Circle in Bisbee, AZ, where operations, team leadership, and guest experience all come together.

I also developed and designed the Arctic Circle website, a digital home that highlights the venue, events, and brand vibe.

Visit The Arctic Circle

  • Daily operations management
  • Staff development and performance
  • Community-centered customer experience

I believe business and art are both vehicles for impact. My mission is to build systems that create momentum and turn that momentum into legacy.

What feeds the work

The site is not just a list of credentials. It is closer to a notebook: places I draw from, disciplines I move between, and the kind of weekends that remind me why I build at all.

Outdoors

Trail dust, lakes, and long mornings

Fishing, hiking, and being outside reset the pace. They keep the work grounded and keep me close to the landscapes that shape my creative eye.

Play

Games, engines, and other worlds

I pay attention to how worlds are built, from level design and pacing to sound and systems that make digital spaces feel alive. Right now I am playing Starfield, and my all-time favorite game is Fallout 4.

Craft

Desk light after sunset

The perfect close to the day is still a new build, a new layout, a new hook, or a smarter system taking shape on the screen.

Find Me Online

Connect with Micka Silva and Money Meeks across every platform.

Let’s Build Something Real

Looking for marketing strategy, business leadership, or creative collaboration? Reach out, and let's make your next move count.